Pay Per Click (PPC)
Internet advertising is vital for any growing business.Pay per click advertising is a strong tool focusing on eye catching keyword phrases which are relevant to specific markets connecting to opportunities online. PPC marketing helps boost traffic to your website, which increases the potential for more leads and sales. A group of Pay Per Click consultants, like WebCentral, will help you select the page that you want to drive traffic to. We write a short advertisement, choose high volume keywords, and place your ad on Google. Your ad will appear in the sponsored links section whenever someone makes a search using the keywords selected.
What exactly is a Conversion Rate?
Your conversion rate is what turns your website’s traffic into real dollars. More than Internet marketing, it is the conversion rate optimization, taking your paid marketing campaign a step ahead by increasing the rate of your website visitors. MKSTechno help you with the strategic optimization of your site’s conversion rate by imperatively adjusting both content and design based on the requirements. These adjustments influences user behavior and hit your sales efficiently.
A conversion rate can be measured by evaluating the number of active visitors to a website performing the desired action. For example, if there are 200 visitors to a website via PPC (Pay-Per-Click) ad, where two out of those 200 purchases the products that the website company sells. In this case, the conversion rate for that specific ad will be one percent (2/200). The higher the conversion rate, the more successful will be the website.
Measuring and evaluating conversion rates indeed is a difficult part for companies, especially for those who are leveraging paid inclusion to drive increased traffic to their web page. In common, the conversion rates of a web page obtained via PPC-campaigns are calculated using web analytics programs. This analytics software studies and measures the website’s visitors’ behavior, and accordingly collects the data that further helps in researching and learning about generating higher conversion rates.
MKSTechno has conversion rate experts who will actively work with your team to generate a highly optimized website. Landing page speaks about everything. So, make your PPC landing pages get more conversion optimized. Recent case studies on PPC campaigns have witnessed a 30% to 50% increase in the website conversions without increase of the traffic. MKSTechno will help to design, develop, test and maintain the optimization of your landing pages conversion and insure you to get maximum possible traffic for your PPC. Our multivariate process of monitoring your conversion rates enables us to be more confident in performing an in-depth assessment of your website and landing pages.
So what exactly do we do?
We implement methodologies based on best practices and years of experience. At MKSTechno you can relax and be assured as your dealing with highly skilled experts in online advertising company that knows how to bridge your budget to the possible extent. We also specialise in Search Engine Optimisation (SEO) and can therefore weigh the integration of your Google marketing with organic search into our customised solutions.
We are extensively specialised in
- Keyword Research & Selection
- Minimising the Cost Per Click
- Maximising the Click Through Rate
- Landing Page Conversions
- AdWords Conversions
- Offline to Online Conversions
Google AdWords Campaign
If you believe Google advertising will assist your business but lacks expertise we are happy to extend our hand to establish and manage your campaigns. We do everything required from campaign strategic development, competitor analysis, keyword research, campaign building and optimisation.
Google AdWords is a highly effecient tool for advertising any large or small business.You only pay when your advertisement is being clicked by someone who's interested in using your service or buying your product right away. We work with all the major search engines and ad platforms that can build and manage comprehensive campaigns for your business including Pay per Click (PPC), Banner advertising and Remarketing.
How we achieve results
We at MKSTechno positions our clients uniquely on Google’s advertising network. We spend a lot of time to improve our clients’ rankings, clicks and conversions, and on delivering visible and measurable results. If the campaigns we run are not making your phone ring or bringing people to your site and creating sales we are perhaps not upto the mark. We will ensure an appropriate mix of both PC and mobile device coverage.
We provide a fairly expert opinion. We honestly analyze how your existing campaign has been optimised. Please feel free to send an email to info@MKSTechno.com and one of our managers will contact you.